At VIBE Expo 2025, the Ashui Pavilion appeared as a soft, undulating band of stretched fabric amid the exhibition space — showcasing the industry's finest designs. IDA partnered on this space.
A light structure amid the fair
Unlike the rawness of steel, the pavilion at VIBE Expo is a white stretched-fabric structure, light and airy. Its large curves form a canopy that is both a visual focal point and a resting place for visitors amid the fair.
Light for a soft surface
Stretched fabric is a difficult surface: the light must be enough to bring out the curves without revealing the frame or creating a glare spot. This is exactly the kind of problem a lighting studio cares about — how to let a material tell its own story.
A soft surface needs a light touch of lighting — enough to bring out the form, not enough to reveal the frame.
Behind it are many hands
A beautiful pavilion is the result of many hours of stretching, adjusting and meticulous installation. Present with the team that built it, IDA understands that light is only the final step — after much effort to shape the form.
Demo notes
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